Learn how to create saved searches and integrate them into your site. This will give you the upper hand when it comes to placement with in the search engines.
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy. In virtually every case, such very specific searches are far more likely to convert to sales than general generic searches that tend to be geared more toward the type of research that consumers typically do prior to making a buying decision.
Highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases.
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