Grow Business

Why nurture leads? Marketing to acquired leads is smart!

Forrester Consulting found the following consistencies in companies that nurture leads:

  • They generate 50% more leads at a lower cost per lead
  • They reduce the percentage of ignored leads
  • They raise close rates on leads by 7%
  • They increase agent take home pay – and with a shorter ramp for new agents

How to nurture your leads

Let’s start by looking at a typical lead funnel. The top of funnel activity includes activity such as paid search campaigns (i.e. AdWords, Bing), publisher ads, reciprocal links, SEO/organic traffic, and manually entered leads acquired from events such as open houses.

Lead Funnel

The nurture stage is where your activity makes all the difference. The following key features in your IDX account help with the nurture stage:

  • Property Organizer – Once signed up, leads can save their favorite listings and searches on your site.
  • Email Alerts – Automated emails with your branding send the latest new or changed listings to your leads.
  • Site activity reports – View summary reports of lead activity on your site.
  • Lead activity reports – View searches conducted and properties viewed by your each of your leads.

Response Time Is Important

Lead Response Time

Inaction and Its Consequences

Here are some of the consequences of not taking the appropriate action when prospects register on your site:

You didn’t follow up when the lead registered on your site.
You’ll lose the lead! Reports suggest that 50% of online leads never receive a response.
You weren’t the first agent to follow up.
You’ll likely lose the lead. Nearly 80% of the business goes to the first agent who responds.
You forgot to place a follow up call.
You may lose the lead. It takes 6-8 calls/personalized emails before buyers/sellers are ready for a transaction.
You didn’t send drip email updates.
You may lose the lead. Some 30% of “non-yes” calls will agree to drip emails. Of these, 1/6th will turn into clients.

In Closing

It takes multiple interactions with leads to convert them into buyer or seller clients. Your IDX system not only helps you acquire leads, but can also help you nurture those leads and grow your business!



Modified on: by H&H Real Estate Media

OUR MISSION

If you succeed, We succeed!

We truly believe this. We're here to help!

Have a question? Just call us and very competent human will be right on the other line with an answer.

Need to tweak something? Just call us and most likely our support staff will do it for you right there. If not, our techy guys definitely will.

Trust and Transparency is key. We'll inform you about anything you're interested in and how it works.

What They Say About Us - Testimonials

Hope G.

Riverside, CA

H&H has ALWAYS gone above and beyond for me with my Real Estate website needs! They are putting the finishing touches on my custom site, and I could not be happier! In fact I am over the moon excited. Thru every step of my custom site design, they quickly responded to questions and tweeks. Thank you so much for my AWESOME website!!!

Mark G., Broker

Jacksonville, FL

H&H is the most responsive web site company I have found in the affordable price range. I asked them to do something they had never added to a blog and they figured it out and it now works fantastic. They made changes I requested in a timely manor and my site got rave reviews.

Jodie H.

Missoula, MT

I have had my business website with H&H for nearly a year now and I am very happy with the website as well as the dedication to service the company provides, outstanding!! Thank you H&H!

Jan C.

Macomb, MI

Just wanted to thank you for making my website look great!!! You had it up and running in a week! I am also impressed with the personalized service from you too. Nick is very helpful and informative. He has gone above and beyond in customer service!!! Thanks again!
0

Your Cart