Google is the internet giant, holding more than 75% of the search engine market share. Google also commands a large percentage of the online advertising industryl, generating revenues in the region of $35 billion per annum.
In May, Google released a new beta version of their new social network to approximately 10 Million users. Google Plus, similar to Facebook, allows users to create profiles, enter personal details, connect with friends and join a global community online.
The Google +1 button is the equivalent of Facebook’s Like button, allowing users to show their approval of an idea, concept, website or product and broadcast this to their network.
Google has been using number specific data in their search algorithms for years, such as users location, pas search history, bounce rate from certain sites, browser settinsg and a host of other signals. Google Plus is just another way to narrow the results to specific users.
Google Plus will affect the manner in which search results are returned to users. The very nature of a social network suggests that people who are connected will share similar likes, beliefs and ideas, and consequently are likely to be interested in the same websites, resources and search results.
It follows then, that the connections of a user who have historically +1ed any given search result will have these sites promoted up the list of future search results due to perceived validity and relevance of that result.
We expect that this will become a ranking factor around the end of the year, likely in time for Christmas shopping season.
What can you do to gain the maximum benefit from +1?
At present the +1 signal is only being used to influence a user’s personal search results, but this is likely to change late this year so it’s time to get started on a strategy to make the most of this opportuníty. This way when Google flicks the switch you will receive all the benefits of being +1ed and you will surge ahead of your competitors within specific market segments.
So call us today to get your Google Plus icon on your website. It’s a good idea to get Facebook Like done at the same time.
The button is pretty funky and modern and is not likely to do any damage to your branding or design. Make sure you are communicating with your clients, visitors and connections to ensure they +1 your site. The earlier you start work the sooner you will see results.
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